About Us

A Little About Us

We are humble and appreciative of the awards & recognition by others!

CS&G specializes in HealthCare Facilities of all sizes becoming an extension of their staff in the planning and implementation of short and long range growth plans. We understand that in today's business environment facilities need every edge available to them. At CS&G we talk about being "Image Driven" because the perception that your facility presents becomes reality. Signs are but one tool to use, they function as a tool in "wayfinding" and can reinforce a branding program while creating an emotional response. It creates a sense of space for people signage identifies, directs and informs while acting as streetscape exterior and interior. 

CS&G is the leader in providing wayfinding solutions for healthcare facilities. Each situation requires a unique strategy, and CS&G is able to assess the needs and produce appropriate products to satisfy any particular challenge. CS&G orchestrates the entire needs analysis through implementation of the signage system. CS&G investigates existing and projected user patterns, adapting or replacing signage elements as needed. CS&G supplies a comprehensive “blueprint” that becomes a living documentation of the signage system.

CS&G is able to provide a comprehensive wayfinding solution to any client. Value is driven from the fact that Cooper is vertical, able to provide all wayfinding services from the initial consultation and design of a system all the way through to the manufacture and implementation of the system. By keeping the project within Cooper’s control, there is less chance of miscommunication or poor service.

Cooper has the ability to manufacture custom signage in-house, which is a significant differentiation. Some organizations outsource manufacturing, which limits their ability to offer signage in small quantities. The ability to manufacture signage provides Cooper the ability to duplicate current signage from multiple manufactures.

Cooper Signage & Graphics is able to offer a wealth of knowledge to the healthcare industry. CS&G operates almost exclusively within the healthcare market (90% of their business is within healthcare, the other 10% is based off of referrals). Through this they are able to appreciate and understand the unique needs of healthcare facilities in terms of wayfinding products and services. By understanding these needs, they are able to offer clients with effective systems that will truly bring value to all within the facility, be it staff, patients, or visitors.

Cooper Signage & Graphics is one of the leading providers of wayfinding products and services within the healthcare industry. CS&G consistantly ranks nationally as one of the top five sign companies for healthcare by Healthcare Building Ideas Magazine.

CS&G leads the market in design build of “Image Driven Wayfinding Solutions for Health Care.” CS&G positions standard series products that emulate designs of other national sign companies and innovative series based on response to market conditions.

CS&G services clients nationwide and our staff of talented designers, project managers, programming and support personnel, and production and installation team members’ avera ge 20+  years

experience in architectural signage and wayfinding. In addition to frequent guest lecturing, CS&G's

Randy Cooper authored the AHA Press book, Wayfinding for Healthcare, Best Practices for Today's Facilities, and has been published in various publications on the topic of healthcare wayfinding and signage. CS&G signage and wayfinding consulting solutions were awarded with the exclusive endorsement of the American Hospital Association in 2008

CS&G Mission Statement

Provide quality solutions to clients;
addressing their needs through our 
God given talents,skills and resources.

Conduct all relationships with an
emphasis on longevity.

CS&G

Since we started Cooper Signage & Graphics in 1987 our goal has been to prioritize your needs above what we make or want to sell. That means we actively listen to what works for you, not what's in our catalog.
We love what we do and it shows. With more than 40+ years of experience in the field, we know our industry like the back of our hands. There’s no challenge too big or too small, and we dedicate our utmost energy to every project we take on.

Strategies & Plans

Every customer is unique. That’s why we customize every one of our plans to fit your needs exactly. Whether it’s a single sign or a comprehensive national program, we’ll sit down with you, listen to your requests, and prepare a customized plan. 

We want to earn your business, how can we become your sign company of choice? sign-company
“We documented a 59% improvement in our wayfinding after CS&G's initial phase was completed”
Rapid City Regional Hospital
“Cooper Signage has proven to be a thought leader far beyond their scope of services. They form a collaborative team to address the many moving parts of communicating to the patients and extended family members. They truly are preeminent in their field”
American Hospital Association, Solutions Group

A Little Bit 
About The 
Experiential Graphic Design (XGD) Process

Every product we design aims to make you look good.
To communicate your messages at the right place and time utilizing the best media.

We balance form, function and cost with solutions that are easy to update/expand.

Throughout the process you are in control, along the way we will present alternate viable scenarios with talking points to aid you. 

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